Babies in Bloom is a family-owned business dedicated to the education and support of growing families. Rochelle McLean began working with families and babies over 20 years ago, and has made her passion a career since 1999. She strives to help each family meet their goals during pregnancy, birth and beyond, lending support and encouragement along the way.

About Rochelle

When I was growing up, I was always fascinated by birth. At the age of 10, while my friends were dreaming of becoming princesses and ballet dancers, I announced that I wanted to be an obstetrician “when I grew up.” I attended my first birth when I was 17, supporting my cousin  and her husband as she gave birth to their daughter. That wondrous moment galvanized my decision to pursue a career in medicine and birth. The license plate on my car even read “OBGYN2B” and that is the path I chose through high school and college,…until I decided to marry my best friend, who happened to be entering a career of military service.

rochelle headshot I spent the next several years moving around the country with him, working in early childhood education, but always felt that something was missing. The birth of my own two children reawakened my desire to work in the birth field. It allowed me to realize that pregnancy and childbirth was where I was meant to be. I treasured every moment of my pregnancies and read voraciously. When my friends’ husbands were deployed, they asked me to be there when their babies were born. When my children were old enough, I returned to school.

While in nursing school, I took a doula training course thinking it would help me be a better labor and delivery nurse. Instead I found a name for the role I had assumed with so many friends and family members. Becoming a certified childbirth educator and lactation consultant allowed me to expand my knowledge and ability to support pregnant women and families.  I knew that this is what I was supposed to do and finally felt complete.

The best part of this chosen career is that it allows me to do something I enjoy, without compromising the most important job I have – that of wife, mother, daughter, sister and friend. Working with pregnant and new families isn’t my career, it is my passion. I enjoy being able to meet people and help them navigate the transition to parenthood. I feel so blessed to be able to do what I like, and love what I do!

Why did we open a store?

Through the years I have frequently been asked by clients and students “Where can you buy a …?”or “How do you use a …?” I envisioned a place where people could come in and take a class or find the perfect product to meet their needs during pregnancy and the first year of their baby’s life. Not a huge store with aisles and aisles of “stuff,” but a place where you could pull up a chair and ask someone questions. A place where someone would help you choose the right items for you, and then show you how to use them. I hope that people find Babies in Bloom to be that kind of place.

In the news:

Rochelle is a member of:
  • International Lactation Consultant Association (ILCA)
  • La Leche League, International
  • San Diego County Breastfeeding Coalition
  • Doulas of North America (DONA)
  • Childbirth and Postpartum Professional Association (CAPPA)
  • Lamaze International
  • International Cesarean Awareness Network (ICAN)
  • Sidelines National Support Network


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